Adidas Originals iPhone app

This just sucks that I didn't get an iPhone 4. Getting a Blackberry Torch is fun, but I want FUNN-NERRR. I can't blog from it, reading up on other material is a draaaaaaggggg, the games are just some crap rebore iphone/android ones that're unresponsive and yadda yadda yadda. Since I broke my iPhone, I've had to settle with the BB Torch.

I must admitBlackberry is not the device for me. Even with all the revamps and sizzling up thats been done to the software and interface... its still only really good for the messenger and I think thats going to be as far as it goes for Blackberry. All unless they better the apps, and make more room for creativity, without stealing any Apple intel of course and avoid the suing lol.
Enough ranting about Blackberry this post is about the wonderful iPhone and the new addition to the App Store....

The Adidas Originals app



One thing that just amazes me about this app is the 3D image recognition software that allows you to take a snapture of your right-paired Adidas and find similar pairs with similar colourways.
Pshhhhhh even the frikkin store locator

If you wanna know the tech stuff from the Adidas technicals, this bit below is for you...
(For the others, there's a demo video abit further down)


adidas Originals launches first-of-its-kind iPhone® application
3D image recognition provides users with recommendations for new sneakers
Herzogenaurach, Germany, August 5th, 2011 – adidas Originals has created a unique application for providing first-of-its-kind access to the brand via the iPhone®. With the help of a special 3D image recognition software, users get their recommendation for a new pair of sneakers by taking a snapshot of a pair of shoes, and the closest matching product from the iconic sportswear label that is currently available will be generated. The snapshot is just the entry point into the mobile adidas Originals world, where users can also check out the nearest adidas store, flip through the product catalogue, or become one of the 10.5 million fans on the adidas Originals Facebook page.
Even though image recognition applications have made their way into the marketplace, the adidas Originals App uses 3D image recognition for real-life objects/products, which is the first of its kind in its industry. Users take a photo of a sneaker, and the application responds with the closest, most relevant matches based on the colour of the input image. This gives consumers the chance to find the best replacement for their favourite old sneakers, to find adidas sneakers most similar to shoes that might have caught their eye somewhere, or to simply play around and explore the different styles of adidas Originals sneakers in a fun way.
While the image recognition tool offers an exciting entry point to the app, the user will also be able to scroll through the adidas Originals catalogue, spin the products around in a 360 degree view and stay up-to-date about brand news and content from adidas. Users will also be able to find adidas Originals stores within 50 km of their location. Through Facebook Connect users will be able to share their favourite products with their friends.
A quick link to the adidas Originals Facebook page provides qualitative content, such as new product drops, events and contests, on a daily basis. The Facebook presence has developed into a global information hub from adidas Originals, well received by more than 10.5 million fans to date.
The adidas Originals App is available for free from August 5th, 2011 and will be first presented in public during the Lollapalooza 2011 Festival in Chicago, USA, from August 5th-7th, where festival visitors can download and try out the app.


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