Abel Tesfaye, otherwise known as The Weeknd is a new 20 year old artist from Toronto. This guy is sorta unknown to everybody but Drake. Being that they're from the same town and everything, it could just be one of those ones where Drake is just giving his fellow Toronto-ian a push in the mega-money-making direction. He's been mentioned on his October's Very Own blog and his Twitter.
It doesn't really matter how much Drake has been promoting him, If people like his sound... they like his sound. I most certainly do.

He produces his own, and its something new, I don't know what kind of genre to class him, some kind of supersonic, thematic, lo-fi, special, black and red box at the top of your wardrobe kinda music...
I hear the Kanye and Drake influence in his music though... He's on more of a mood-setting tip with such  production on each track got you feeling a certain way about that scrrrrrrrrrrrumptious person of the opposite sex in front of you. =]

The album HOUSE OF BALLOONS was released near the end of March '11. I must say its got a considerable number of plays on the iTunes already.
The thing thats got everyone peering at this guy's twitter and youtube is that this album is the first of a trilogy, the next two don't have any release dates but they're bound to sound abit like: someday of somemonth 2011.
The guy is planning on letting loose THURSDAY and ECHOES OF SILENCE all before the year 2011 is over.

2009 reference track that was meant for Drake, made when Weeknd was part of The Noise




Four unreleased tracks, backtracking to when he was part of production crew - The Noise













"Rolling Stone" - should be for the Thursday tape.